In a environment exactly where tech CEOs typically retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. As the co-founder and CEO of Scentbird, one of many major fragrance subscription companies in North The usa, Mariya has established herself to get a forward-pondering enterprise leader. But beyond her achievement in the company environment, she has also emerged for a spiritual tutorial and intuitive Instructor, a transformation she shares brazenly as a result of her YouTube channel, “This is certainly Mariya.”

This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.

Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-Established Scentbird, a business made to make designer fragrances more available through a regular subscription product. Modeled right after Netflix, but for perfume fans, Scentbird speedily became a go-to platform for fragrance discovery. Under her Management, the organization grew to provide above seven-hundred,000 subscribers, supplying usage of over 800 fragrances from important worldwide models.

With a powerful Basis in manufacturer method, offer chain logistics, and marketing and advertising, Mariya correctly attracted venture funds, participated during the Y Combinator accelerator, and helped Scentbird scale into a $100M+ profits enterprise. She later expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, a car fragrance business.

But even though her standing within the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that might shortly spill into the general public eye.

The Awakening: A Change to Spirituality
All over 2018, Mariya professional what she described as a spiritual awakening. This interior evolution inspired her to dive into metaphysics, Power perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she started producing articles that can help Many others take a look at their own consciousness, ultimately launching her YouTube channel “This Is Mariya.”

The channel, which now has over a hundred,000 subscribers, options a wide array of information—guided meditations, soul healing strategies, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personalized. She invites her viewers to attach with on their own, the divine, as well as the unseen energies that condition our each day lives.

Her followers often explain her material as transformative, and she has cultivated a deeply faithful spiritual audience as a result of regular engagement and authenticity.

Controversy in the Crossroads of Id
Even though several have embraced Mariya’s twin identity, others have elevated eyebrows—particularly as her metaphysical beliefs are getting to be a lot more publicly obvious. In 2024, a attribute by The Small business of Style spotlighted the tension amongst her roles as a tech CEO plus a spiritual Trainer.

A few of Mariya’s statements—which include feedback on choice therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and also previous collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media discussion boards debated the appropriateness of her beliefs in relation to her leadership posture in the mainstream brand.

In reaction, Mariya clarified that her spiritual teachings are private and available underneath her very first title only, deliberately separated from her mariya nurislamova scentbird Specialist id. Nonetheless the controversy opened up a broader dialogue about regardless of whether community figures can—or need to—compartmentalize their beliefs while in the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When lots of founders attempt to take care of a picture of neutrality, she has decided on to indicate up as her entire self. This amount of transparency might be equally magnetic and polarizing.

On one particular hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an business often concentrated only on scale and tactic. On the opposite, her outspokenness about spiritual topics invites scrutiny, specifically in an period when on-line content material can rapidly go viral and provoke strong reactions.

Continue to, Mariya’s tactic speaks into a deeper cultural change. As more people explore wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and material worlds—may perhaps turn into a lot more common, not fewer.

Businesswoman. Mystic. Influencer.
Together with operating her providers and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, delivers private channeling periods, sells spiritual applications, and has even released a guide titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise while in the spiritual space—totally different from her part at Scentbird, still just as structured and scalable.

Her spiritual brand name, like her magnificence manufacturer, is worldwide, polished, and working experience-driven. It’s very clear that Mariya applies the exact same level of target and creativeness to both spheres of her lifestyle. No matter if main a team of developers or channeling divine Power for the guided meditation, she provides with clarity and conviction.

The Street Forward
Mariya Nurislamova’s journey raises significant questions on identification, Management, and community lifetime. Can a tech CEO even be a mystic? Really should business enterprise leaders share their personal beliefs with the general public? What comes about when those beliefs obstacle common norms?

Whatever the solutions, Mariya carries on to walk her path unapologetically. She signifies a different technology of business owners—ones who aren’t frightened to become complex, spiritual, and multidimensional. Her boldness might Price tag her some partnerships, but In addition, it earns her admiration from people who value truth of the matter about conformity.

In the long run, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what this means for being whole.

Mariya Nurislamova life on the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale is actually a Daring testament to dwelling authentically, even though that authenticity comes with possibility. As she continues to extend her dual empire—both earthly and cosmic—she invites us all to think about what this means to lead with soul.

No matter if you see her for a visionary or even a provocateur, another thing is certain: Mariya Nurislamova will not be frightened to interrupt the mould.